Vacuum of market of box of top of 　 China machine is giant, market of translation of whole of box of top of machine of wired 2007 number still is main body, floor figure machine carries a box on the head to already began to start, space of market of respect of direct seeding satellite and the open degree of 129 order have very tall dependency. According to Chinese electron the newspaper combines case orchid to consider to survey a company, the comprehensive data that after carrying box business and mainstream operation business on the head to interview to machine of nearly 30 mainstreams, reachs shows, 2007 1-10 month, family of market of box of top of our country machine retains the quantity amounts to 21 million, grow 40% compared to the same period, predict by 2007, chinese machine carries the shipment volume of the box on the head to will achieve 65 million, grow 41.3% than last year. The comprehensive investigation data that occupies ISuppli and firm of In-stat market research additionally shows, family of market of box of top of our country machine retains the quantity will be close to 30 million this year, grow 3 compared to the same period times.

The change with more apparent 2007 market of machine top box is, although translation is basic model machine top box still holds the market share of 90% , but in making 130 cities that turn at present, the city that exceeds an in part has begun those who have two-way net to transform, accordingly, two-way machine carried a box on the head to increase 10 percent compared to the same period in 1-10 month, trend of this one growth will be in next year more highlight.

Additional, in market competition respect, concentration spends the market of manufacturer of machine top box to lifting quickly, profit of machine top box is in drop further, many mat endowment the central point that makes market competition with instalment. The price of product of machine top box already fell defeat 300 yuan, the market competition of brand of machine top box already rose the competition that is integral actual strength.

Compete: Change a brand to comprehensive strength from the product

Case orchid studies the data of 1-10 month showed the company 2007, top of our country machine remains the same to carry a box on the head to give priority to with wired machine in box market, it almost include the overall market share of box of top of our country machine. 2007, family of box of top of our country wired machine retains the quantity will be close to 30 million, market increment will achieve 15 million, show the growth trend of double than last year. Occupy additionally the investigation data of IPTV industry showed 2007, end by November 2007, IPTV user dimensions achieves 1.142 million, IPTV user growth is adjacent 110% . Box of satellitic machine top and same last year, use basically at exit. 　
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